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Our Story

Sportio Ltd started trade as a ‘brick and mortar’ site in the West Midlands over 30 years ago initially driven solely by our dedication for sportswear. Throughout trading years, our company has grown immeasurably as an independent retailer welcoming ‘Pure Brands Powered by Sportio Ltd,’ as our on-line trading arm committing to seek out the major breakthroughs in branded fashion, sports and outdoors in this fast-thinking, innovative industry. Whether you are looking for a modern edge, timeless classics, active sports or the great outdoors; our mission is to offer a variety of carefully selected, cutting edge, premium quality, branded lifestyle goods.

Our passion is to supply the best sports fashion, street styles and technical brands that have become synonymous with music lovers, sports, outdoor pursuits and general fitness. Our reputation as stockists for leading premium quality brands as well as a vast range of sought after, timeless classics such as Timberland Hikers, Rockport Hikers, Converse Chuck Taylor's and Lacoste Marcel has instigated our ethos to provide an extensive branded style, dedicated to keeping you on trend.

We stock Adidas, Armani, Base London, Ben Sherman, Berghaus, Birkenstock,  Blowfish, Caterpillar, Converse, Crocs, DC, Dr. Martens, Fly London, Helly Hansen, Hugo Boss, Ikon, K-Swiss, Kickers, Lacoste, Loake, Levis, Merrell, Mish Mash, Nicholas Deakins, Nike, Puma, Rockport, Rocket Dog, Sergio Tacchini, Timberland, Vans and many more. 

We have a huge selection of Footwear, Polo Shirts, Jeans, Shirts, T-shirts, PK Shirts, Hoodies, Track pants, Jackets, Shorts, Bags, Belts and Outdoor products. 

We have now expanded our range to cater for the ‘bigger man,’ stocking outsize clothing up to size 4XL and up to size 16 footwear, as well as supplying women’s footwear up to a size 9 in selected premium brands. We aim to offer the best style and size for any build, making us the first stop for outsize quality branded products.

We pride ourselves with offering you premium products at competitive prices without compromising quality. With more than 30 years retail experience, our team are on hand to offer you online, in store specialist advice when purchasing your products for great satisfaction.

Pure Brands Powered by Sportio Ltd is a trading name of 

Sportio Ltd
245 Stafford Street

Company Registration No: 03018767
VAT Registration No: GB 807 0728 38